"The global advanced analytics market size is estimated to reach USD 74.99 billion by 2028, registering a CAGR of 25.7% over the forecast period."

“A screen full of analytics data looks like a secret code, and in a way it is. That data has a lot of information in it, and it’s impossible to make sense of it without the key. Put another way, data can give answers, but only if you ask the right questions."

"One metric alone doesn’t tell you what’s happening with your site; as ever Analytics is about taking your data and outside influences (i.e. time of year) and building insights from all of it.”